When the end is near, make sure your bunker is fully stocked.
Campbell’s is an iconic brand that’s been around forever, but has lost its relevance with a younger generation. It’s perceived as old and dull. The goal is to reinvigorate the brand with a campaign that rises above the clutter and reminds shoppers not to forget the staple that is soup.
INTERVIEWER: I’m here with Kevin and Brian. Both are… zombies.
KEVIN: We prefer undead.
BRIAN: Even that, not so much. I prefer, "infected."
KEVIN: Seriously? That’s like we’re sick.
BRIAN: We are sick, Kevin.
INTERVIEWER: Okay, so there’s no consensus. For lack of a more PC term, let’s go with, “zombies.” First… you can talk?
BRIAN: Of course we can talk.
KEVIN: Why wouldn’t we be able to talk?
BRIAN: We’re sick and we can talk.
INTERVIEWER: Right. So, I want to ask you what it’s like being a zombie.
KEVIN: Has its ups and downs.
INTERVIEWER: You eat brains, right?
KEVIN: Brains don’t taste at all like what you’d think.
BRIAN: Unless you think they taste like uncooked liver, then you’d be right.
INTERVIEWER: You don’t crave anything else?
KEVIN: Fresh brains are delicious.
INTERVIEWER: Is there anything you’d like to say? To the living?
BRIAN: Slow down. You run too fast.
KEVIN: We’re not exactly sprinters.
BRIAN: And stop eating Campbell’s Soup.
INTERVIEWER: Campbell’s Soup? You don’t want the living to eat soup?
KEVIN: It’s nutritious.
BRIAN: You’re just prolonging the inevitable.
KEVIN: A little malnutrition would make you easier to catch. It would really simplify our lives.
BRIAN: We’re not technically alive.
KEVIN: We’re not dead either, Brian. You’re such a Debbie downer.
ANNCR: Campbell’s. Don’t forget soup.